Apple’s iPods and iPhones to carry advertising
The Daily Telegraph recently reported that a patent application filed in the United States suggests that the leading technology firm is considering introducing commercials in order to sell its products at a discounted price. Described in the application as “enforcement routine” software, it is believed the technology would force users to watch or listen to small adverts which they would be unable to skip past.
Apple, like all leading technology firms, regularly files experimental patent applications, which never come to fruition. But the inclusion of Apple’s CEO Steve Jobs’ name on the application, has led some commentators to conclude that the idea is being taken seriously by the company. It is believed pressure from rival firms, such as Spotify – which allows users to download free music tracks providing they listen to periodic adverts – has persuaded Apple to take the technology seriously. (more…)
