The Launch of Little Creatures Ale in Malaysia

Popped over to The Hill and caught the media launch of the Little Creatures. Luen Heng F&B Sdn Bhd (LHFB), a subsidiary of Carlsberg Malaysia became the sole distributor of the Little Creature starting from December 2011. This basically increases the portfolio for the Carlsberg brand with more premium beers with this new addition.

Kenneth Soh, the General Manager of LHFB commented, “being one of the pioneer leaders in alcoholic beverage industry, Carlsberg and us sharing the same philosophy, fcusing on heritage, authenticity and premium products for the top end of the market. With the growing consumer interest in a variety of beer styles and in consultation with our trading partners, we believe that there is the opportunity for our company to provide a full-strength, easy-drinking Australian ale – Little Creatures.” (more…)

Where’s The Party @ Carlsberg Brewery 2011

Attended the 2nd edition of Carlsberg‘s Where’s The Party at their very own Brewery where the first Carlsberg beer was locally brewed in 1972. Estimated to have in excess of 2,000 guests at the venue scattered across the various areas of the brewery. Loads of food, games and rides like the Ferris Wheel, Pirate Ship, Adult Carousel and the most packed of all, the Sky Rider.

As usual I got to the venue earlier than everyone else and the crew was still in the midst of setting up under the rain. Made my way into the Tavern for some drink cause I’m a tad thirsty. Ehem. What a way to start the party eh? The first of the many buses ferrying the party goers started to arrive around 4pm from Shah Alam stadium and everyone made their way in and got the party going. (more…)

Asahi Super Dry joins Carlsberg Malaysia’s Line of Premium Beers

Recently attended the launch of the launch of Asahi Super Dry draught by Carlsberg Malaysia – an extension to the existing bottle and can packaging which will be brewed locally by Carlsberg Malaysia at its brewery in Shah Alam, and to be made available on tap at selected trendy bars, concept restaurants and high-end eateries nationwide.

Soren Ravn, MD of Carlsberg Brewery Malaysia Bhd said that “Malaysian’s can now enjoy Asahi Super Dry using Karakuchi, a secretly guarded Japanese brewing style, that has not only captured the taste buds of premium beer drinkers the world over but that has also set the gold standard in Japanese bewing.” (more…)

Tiger Crystal Year-End Celebration + Ice Hotel Contest!

Recently attended a little get together in The Strand with Kennhy of Beerbeer.org with a selection of dishes prepared by The Switch Club to go with the Tiger Crystal beer.

The choice of combination that was presented is quite unique, from the appetizers to the desserts, each thoughtfully put together to go nicely with the Tiger Crystal. The first of the 5 dishes that was served is the Cold Water Prawns with White Fungus, Iberian Ham & Sesame. The Prawns are quite fresh and goes well together with the Iberian Ham. Quite an interesting cold dish combination. (more…)

Thirsty Sunday 2011 – 3rd Edition @ Bakita

‘Thirsty Sunday’ is back! It’s that time of the Sunday again where all you thirsty buggers can get around and have some …. Sunday Roast. Gather your friends and family and let’s have a great afternoon. Best thing of all, the menu that is being pushed out by Bakita @ Changkat Bukit Bintang this time around is looking fantastic! And there’s some interesting concoction being churned up in it’s bar too! (I got to taste it earlier and boy oh boy! Can’t wait!)

Date : 11 Dec 2011
Venue : Bakita @ Changkat Bukit Bintang (It’s behind Werner’s)
Time : 2.30pm – 7pm
Price : RM25 per person (more…)