BlackBerry® launched the Bold™ 9790 and Touch based Curve™ 9380

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Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced two new smartphones based on the BlackBerry® 7 operating system (OS) – the BlackBerry® Bold™ 9790 and BlackBerry® Curve™ 9380.

The new smartphones offer impressively slim and stylish designs with enhanced communications, multimedia, productivity and social connectivity features. The BlackBerry Bold 9790 is both powerful and compact, offering users a fully loaded, high performance smartphone with the dual benefits of a high resolution touch display and a highly tactile keyboard. The BlackBerry Curve 9380 is the first-ever BlackBerry® Curve™ smartphone with a touch display. It continues to deliver the powerful social experiences, ease-of-use and smaller handset size that distinguish the BlackBerry Curve family, while also offering Curve users the choice of a larger display and an all-touch design.

We are very excited to expand the BlackBerry 7 portfolio with the new BlackBerry Bold 9790 and BlackBerry Curve 9380,” said Carlo Chiarello, Senior Vice President, Handheld Product Management at Research In Motion. “BlackBerry smartphones offer a uniquely refined mobile communications experience that people love and we think many customers will be thrilled by the faster performance, beautiful touch displays and compact designs available with these new BlackBerry 7 based models.

BlackBerry Bold 9790 Smartphone with Touch Display and Keyboard
True to the BlackBerry Bold brand, the new BlackBerry Bold 9790 smartphone is powerful, full-featured and built with premium materials and finishes. It combines a high-resolution and highly responsive touch display with a highly tactile keyboard and a precise optical trackpad, but comes in a narrow design that is easy to carry and exceptionally comfortable to hold. With the BlackBerry 7 OS and powerful 1 GHz processor, the BlackBerry Bold 9790 delivers fast, smooth performance for browsing the web, running apps, working with documents, and enjoying multimedia. It includes 8GB of onboard memory and an expandable memory card slot that supports up to 32 GB of additional storage. I was told that the 9790 is slightly smaller in form factor compared to the 9900 that was launched not too long ago. So we can expect a lower price for this model that would suit the consumers looking at a Bold system but not willing to pay the price of the 9900.

All-Touch BlackBerry Curve 9380 Smartphone
The finely crafted BlackBerry Curve 9380 is the first all-touch smartphone in the BlackBerry Curve family. It features a highly responsive and brilliant 3.2” high resolution display and comes with preinstalled social networking apps, including BBM™ (BlackBerry® Messenger), Facebook®, Twitter™ and Social Feeds apps, that offer a fun, easy and smoothly integrated mobile experience. This compact and stylish handset also features a 5MP camera with flash and video recording, allowing users to easily capture and share their favorite moments with family, friends and colleagues.

Powerful BlackBerry 7 OS
The BlackBerry Bold 9790 and BlackBerry Curve 9380 are both powered by the new BlackBerry 7 OS, which delivers a faster and richer user experience with improved browsing, voice-activated searches, and support for Augmented Reality and NFC (Near Field Communications). It also includes the ability to manage personal content separately from corporate content, and comes with a variety of personal and productivity apps out of the box.

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BlackBerry 7 also introduces an enhanced browser that provides a significantly faster, more fluid web browsing experience. The browser includes a new JIT (just in time) JavaScript compiler to improve the load time speed of web pages and it offers optimized HTML5 performance for incredible gaming and video experiences. The popular universal search capability has also been enhanced with support for voice-activated search, so users can simply speak to begin searching their device and the web for information.

Availability
The BlackBerry Bold 9790 and BlackBerry Curve 9380 smartphones will begin to be available from various carriers around the world over the coming weeks. Availability dates for specific devices from specific carriers will be announced in conjunction with RIM’s partners. Pricing has yet to be announced for the Malaysian market but I’m sure Blackberry fans would be waiting in anticipation for the announcement, especially for those looking to upgrade from their existing phones.

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